What to gather first
A starter website moves faster when the core business details are ready. You do not need a polished marketing document. Short notes, rough service lists, current photos, and contact details are enough to begin review.
- Business name exactly as it should appear on the website
- Primary phone number, email address, and service area
- Main services or offers, with the most important service listed first
- Preferred customer action: call, request an estimate, book, email, or visit
- Existing website, domain, or social profile links
- Logo, photos, brand colors, or examples you already have
- Google Business Profile status and review links if available
- Two or three websites you like, plus what you like about them
Photos and logo
Real photos are often better than generic stock images. Good options include team photos, finished work, vehicles, storefronts, tools, service areas, before-and-after examples, or anything that helps a local customer trust the business.
If you do not have polished photos yet, say that during onboarding. The first site can still be planned around available assets, and photo improvements can become part of cleanup or ongoing care.
Service copy
List what customers actually ask for. Plain language is usually better than clever language. Include service names, locations served, common problems, and anything that makes the business different from a generic provider.
Access and accounts
If the project needs domain, DNS, hosting, form, repository, or business profile access, Banyan Tree Design will ask for the right access path during review. Do not send passwords. Use account invitations or collaborator access whenever the provider supports it.
Good enough to start
It is okay if some details are missing. Prep is about the basics: what the business does, who it serves, how customers should contact you, and what needs to be ready before launch.